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June 12, 2012

Taaneya Balaji

Taaneya Balaji’s illustrations revolve around characters or faces that she says she imagines in her head.

She draws out what she wants to portray and then works on it digitally almost immediately. “My main focus is to bring out the theme of the illustration as effectively as possible,without being too specific or obvious. The point is to make it fun for everybody. I love to integrate old pictures and textures in my illustrations, so I tend to keep in mind what I’d like to us. I also remind myself that the illustration idea that I may have imagined might not be the exact duplicate of the final result. But that’s the beauty of the process.”

Taaneya specialized in graphic design at the Symbiosis Institute of Design in Pune. She says she is fascinated by technology. “I see digital illustration as a great combination of art and technology. It’s like a mix of the traditional with the new. So in my third year at college, I started working on more illustration based projects, and
 I realized that it was something that I really enjoyed working on.”

She loves the work of Mexican illustrator Alberto Cerriteno. “His work is extremely complex, imaginative and beautiful at the same time. He uses a lot of textures in his work, which I love,” she shares.

Taaneya’s work revolves around people. She loves putting together characters in her head. “Most of the time these characters have stories, which I try to depict through the space they’re surrounded by, in my illustrations,” she adds.

As for inspiring sites on illustration that she likes to visit, www.designworklife.com is a regular haunt because it’s a great showcase of people’s work from all over the world, including graphic design, branding and illustration.

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First published in Kyoorius Magazine 12, featuring Sky Design, Design Orb, Studio Tjeerd, JWT, Wieden Kennedy, Ideas@Work, Abhijit Kalan, Alicia Souza, Anvita Jain, Garima Gupta, Nithin Rao Kumnlekar, Rahul Gaikwad, Rebecca Chew, Saurabh Kumar, Taaneya Balaji, Ratna Ramanathan, Adobe India, Tarabooks, Latika Khosla, Ruchita Mahadok, Harsh Purohit, Michael Wolff, and Shagun Singh. Not a subscriber yet? Subscribe here.

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