June 5, 2013

I DID: The Design Store

On a lazy sunny Sunday afternoon, two final year students of MIT ID Pune, collectively incepted the idea of what is now the I DID store. I DID is an innovative store and a platform for the students of the aforementioned college to express and implement their creative ideas into DIY products. Simple ideas which exude good aesthetics with a youth-centric appeal seems to be the deal breaker for the store-lights in a jar, drapes made of colourful discarded strips of cloth, clean illustrated chappals to buses on cloth bags, bulbs transposed into kerosene lamps, clocks made of playing cards et al.

After the creators (Kanhika Nikam and Aditi Bansal) graduated, the concept was still at its nascent stage but the mantle was undertaken by fellow students Pranali Patil and Nikita Cholkar to push it further with the support of fellow enthused team members. What makes the concept unique is that the store is managed and handled entirely by the students but when they pass out of college, the onus then falls upon the next batch to continue the good work.

small diary IDID

In 2010 “I DID” initiated its first Idea workshop to encourage participation from students and providing them a platform to showcase their ideas at Ishanya tilting art gallery, Pune. And soon in 2012, I DID got its very own stall at the Kala Ghoda art festival in Mumbai to exhibit its work which was well received and the opportunities soon started flooding in. But “I DID” chose to continue its loyal partnership with MIT ID so as to provide a pulpit to take their work to the market and to build a strong network for its faculty, students and alumni. I DID was also present at the Behance Portfolio Review which was held in Pune recently. This concept store is still growing but it seems to be going steadily strong and hopes to continue in its pursuit.

I DID products 1

quasar 2013 IDID


For further details on I DID: IDID@mitid.edu.in

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