March 9, 2016

D&AD Festival 2016

by Shashi Prakash Vyas

The D&AD Festival is a unique opportunity to experience the world’s best commercial creativity from the past year, hear from leading practitioners and make the most of unmissable networking opportunities.

This is the first time that D&AD have held an event of this kind, comprising a three-day festival with headline talks from Sir Paul Smith and Sir Martin Sorrell as well as talks and panels hosted by over 150 of the top global names in design and advertising. Especially curated for creative professionals, the Festival will take place at the Old Truman Brewery in London from the 20-22 April 2016.

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D&AD released a teaser of the brand identity for the D&AD Festival. Giving a glimpse of the fantastic work that is to come, the social campaign is the first of the eye-catching creative to be released ahead of the April extravaganza. Putting the Pencil at the centre of all the designs, it reflects the fact that the Pencil is at the heart of everything D&AD does.

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Designed by The Beautiful Meme, an agency that believes in the marriage of subversive design and poetic copy, they were the first choice for D&AD President and Havas London ECD Andy Sandoz.

Speaking about his decision, he commented “I admire The Beautiful Meme’s work for the way they use both striking visual and striking words to great effect. Their work also shows a lot of heart and a lot of punk, that’s the spirit I wanted for the festival.”

D&AD is going bigger, bolder and better with its festival debut. Visit their website to keep yourself updated. 

An edited version of the festival will run on the Saturday and Sunday, with free entry to the general public and a family-friendly series of events, making D&AD Festival the most inclusive award experience around.

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