July 20, 2016

Melt, in the heat of this moment: #zeemelt returns.

The clock ticks faster and faster at Kyoorius and while we catch our breath, and present to you programmes after programmes rich in content and diverse in spectrum, we are never going to stop spoiling […]

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February 17, 2016

#zeemelt 2016. Where ad melts digi melts media melts marketing melts tech.

For those of you who have been keeping track of what’s happening at Kyoorius, we are gearing up for another rollercoaster event at Delhi, ZEE MELT:2016 #zeemelt, to be held on 11 & 12 March […]

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December 16, 2015

MELT:2016, the two-day festival for creativity is back!

Get ready to MELT. #zeemelt2016 Last year, we launched the first edition of MELT, a two-day celebration in marketing and communications. Thanks to the awesome welcome to this experiment from one and all, we’ve dared to […]

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October 28, 2015

What I Know Now: Gulal Salil

Through a pyramid chart, Abraham Maslow in his theory of motivation, suggests that a human may undergo the last stage of ‘self-actualisation’ to tap his potential only after needs like physiology, safety, love/belonging and esteem […]

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September 22, 2015

What I Know Now: Vageesh Bhan

This is part of a series where we publish stories contributed by those who have taken their first steps in the unique, challenging and colourful world of advertising and design. During my time with Jack In […]

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September 18, 2015

Dialogue: RocketScienceLab

We caught up with Rajesh and Vidya Thomas of RocketscienceLab at Melt, right after they delivered a talk about what they do. What do they do? “That’s a tough question to answer…” they say amid […]

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September 8, 2015

What I Know Now: Anisha Tiwary

Ever wondered what it’s really like to work in advertising? We asked a few people who’ve just taken their first steps into this crazy, colourful world, to spill the beans. Last summer, I landed in […]

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June 12, 2015

The Advertising Hangover…

The biggest advantage of the digital industry is the lack of legacy. It provides all players an opportunity to define the rules for themselves and draft their own charter. However, I do notice that by […]

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May 18, 2015

3 days to melt…are you ready?

2 days…over 40 events…more than 50 speakers… and the advertising industry’s biggest night of the year. How do you make sense of it all? Download this handy MELT schedule and plan your days. There’s no […]

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May 8, 2015

Digital Art Direction – Something’s Got To Change

Below, Gerry Human, the Chief Creative Officer at Ogilvy & Mather, teases apart the meanings of art direction and design. What becomes clear is that art direction is not as valued in digital media as it […]

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