Meet the Jury
The Kyoorius Design Awards follow a comprehensive multiple-round judging process, where jurors base their decisions on three criteria.
In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.
All decisions pertaining to judging and winning are solely the responsibility and onus of the jury.
Judging Criteria
Our Elephants have to fulfil all three criteria:
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The idea is the foundation of a great piece of work. The judges will look at the strength of the idea in terms of its originality, in whatever shape or form it may be, as it’s subjective. But they’ll also ask questions such as “Has it generated a new perspective on an old problem? Has it added something new to the advertising industry, and the world, at large?”
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The test of a great idea lies in its execution. Have you brought out the full potential of the idea? Does the craft raise the overall level the idea? And is it well produced for the mediums it’s meant for?
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For any piece of work to be impactful, the context of the culture, the product, the environment and the time it’s been created in is extremely important. Is it resonating with the people it was made for? And is it fit for the purpose that it was intended?
Meet the Design Jury at #KDA25
Meet the A&ID Jury at #KDA25
2025 KYOORIUS DESIGN AWARDS
PRESENTED BY
DESIGN PARTNER
DESIGN PARTNER
TECHNOLOGY PARTNER
HOSPITALITY PARTNER
